Thursday, 14 February 2013

Valentine’s Day and South Korea


Seoul, South Korea (CNN) -- Unlike most harried men in many other countries around this time each year, Korean men don't have to worry about shopping for jewelry or flowers or writing nice cards to give to their significant other on February 14.
Instead, for South Koreans Valentine's Day is when women shower men with chocolates.
It's also just one romantic day in a whole series of calendar-dictated romantic days.
Next up is March 14. Known as White Day, on this occasion men gift women with candy. Fact: Chupa Chups is the most sold candy.
Next is Black Day on April 14, when downbeat singles who didn't receive any goodies head to local Chinese restaurants to commiserate over their loneliness while eating jjajyangmyeon, or "black noodles."
Surprisingly, one of the most popular gift-giving days of the year is November 11, or Pepero Day, so named in honor of a favorite Korean stick-shaped snack. (Link in Korean only)
Catering to women
 
Buying handmade chocolate at Jubilee Chocolatier in Seoul.
Throughout the country, stores selling confectionery prepare for months leading up to February for one of their best-selling days of the year. As February 14 nears, visitors to the country will notice lines and lines of women at such stores. Naturally, retailers need to cater to the female shopper's eye.
"Valentine's Day is one of our top five days of the year," Chul-hyun Yoo, the public relations representative for CU convenience stores, told CNN. With 7,900 stores throughout the country, CU is the number one convenience store chain in South Korea, recording almost ₩3 trillion (US$2.8 billion) in total sales last year.
"You can tell what concerns women and men is different by comparing the sales of Valentine's Day and White Day," said Yoo. "Women tend to go for value for money, while men buy big, flashy baskets."
One translation: women are comparatively stingy, while men like to show off. Some of the best-selling items on Valentine's Day are the Ferrero Rocher chocolates sold in packets of three or five. Fellas, don't eat all at once.
Becoming unhealthy?
At the more upscale Jubilee Chocolatier dessert cafe in Seoul, women line up on the days up to Valentine's Day to buy handmade chocolates that can be customized with their loved one's initials.
"Our Valentine's Day sales make up 20 percent of our entire sales," said Gae-ra Lee, public relations representative for the cafe.
Although the series of romantic days used to cater more towards couples, or those wanting to confess their secret loves using a romantic day as an excuse, in recent years, goodie-gifting on Valentine's Day and White Day has expanded to include family, co-workers and pretty much anyone you come into contact with on those days.
"I'm buying chocolates for my father. I feel like Valentine's Day should about confessing romantic love," said Jin-hee Oh, 28, an office worker shopping at Lotte Department store.
"Nowadays, you don't give chocolates on Valentine's Day because you really like that person," said Chun Kyung-woo, a culture reporter for a local newspaper.
"The custom has evolved so that now you have to give small crappy candy that no one actually wants to all your friends and everyone at the office down to your security guard as a show of goodwill," said Chun. "It's unhealthy."
So what did I do? Along with the other female members of the Seoul office, we each gave the Turner Korea boss some chocolate. Not that he needs it.

6 comments:

  1. Valentine’s Day celebrates love, romance and togetherness. Celebrated on February 14, this day sees people across the world spending time with their loved ones, one way or the other. From special dates to candlelight dinners, from surprises to hunting for gifts together — Valentine’s Day is much more than just whispering sweet nothings to each other. Even those who are away from each other in terms of distance, try and spend time with each other on this day. It’s true, the Day of Love has something for everyone who understands and values true love. Don’t forget to download Happy Valentines Day Images 2018 year for your lovely Wife, kids, parents, GF, BF

    you can find latest collection of valentine day

    valentines day clipart images
    valentines day coloring pages
    february special days for lovers
    happy rose day quotes
    read more

    ReplyDelete
  2. There are some children who are born entertainers and love attention from the very first moment they realize they have an audience. We coach them to reach their full potential.
    Kids Modeling agency in Chandigarh
    Best Kids Modeling Agency in Chandigarh
    Kids fashion shows in Chandigarh
    Baby shows in Chandigarh
    Kids Portfolio in Chandigarh
    Kids biggest shows in Chandigarh

    ReplyDelete
  3. Best Candid Wedding photographers and filmmakers based in Bangalore. We love creating beautiful imagery of authentic moments that evoke genuine emotion.

    Best Candid Photographers in Bangalore
    Best Candid Wedding Photographers in Bangalore
    Best Wedding Photographers in Bangalore
    Candid Photographer in Bangalore
    Candid Wedding Photographers in Bangalore
    Wedding Photographer in Bangalore



    “Life is about the moments that take your breath away”. We specialize in capturing these moments in the most beautiful way. Our Key focus areas are Pre-wedding Photography and Candid/Contemporary Wedding Photography. We have captured priceless moments from such events in various parts of India.


    Best Candid Photographers in Bangalore
    Best Candid Wedding Photographers in Bangalore
    Pre Wedding Photography Bangalore
    Candid Photography Bangalore
    Candid Wedding Photographers in Bangalore
    Pre Wedding Photographers in Bangalore

    ReplyDelete
  4. I enjoyed over read your blog post. Your blog have nice information, I got good ideas from this amazing blog. I am always searching like this type blog post. I hope I will see again. Valentine's Day Deals

    ReplyDelete
  5. I am very thankful to you for sharing this excellent knowledge. This information is helpful for everyone. So please always share this kind of information. Thanks.Mobile covers for couples

    ReplyDelete
  6. Excellent information, I am heartily very thankful to you for providing this kind of knowledge. This information will always help to everyone for gaining knowledge. Always keep sharing. Thanks.Online Store to Buy Moon Lamp

    ReplyDelete